By Ishbel Macleod | PR and social media consultant



lowcostholidays article

June 25, 2014 | 1 min read

Lowcostholidays is looking to increase its brand visibility in a new campaign created by Beta, which tells holidaymakers “Don’t go high cost… Go lowcost”.

The ten second long adverts launched this week, along with a heavyweight print and digital poster campaign across 247 sites in the UK, and is set to run until the end of July.

Alex Gisbert, CMO of the Lowcosttravegroup, said: “We have a focused strategy around growing the Lowcostholidays brand and this campaign is an integral part of continued investment in our brand. We continue to believe in TV advertising as a key part of our future as digital marketing becomes more expensive.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“With England’s swift exit out of the World Cup, we anticipate a surge in holiday bookings over the next few weeks. This nationwide campaign to support our wide range of great value product and easy to use mobile site will ensure holiday makers think of Lowcostholidays when booking their summer get away.”

Continuing from the winter campaign for the brand, the Lowcostholidays campaign includes female Mexican wrestlers as well as showing off views and underwater footage.


Content created with:

More from Advertising

View all