Two thirds (65 per cent) of UK bloggers now make money from blogging and over a quarter (27 per cent) of British bloggers blog as their main career, research from Mason Williams Communications has found.
Part of a Pan-European Blogbarometer of over 1,200 bloggers in nine countries across Europe by IPREX, it was found that UK’s bloggers are far more commercially orientated than others across Europe.
Half (49 per cent) of UK bloggers are paid to blog, with 93 per cent of bloggers in the UK contacted for PR and marketing purposes, compared to just 68 per cent in Europe.
John Williams, CEO Mason Williams, said: “UK bloggers lead the way in Europe with their commercial savvy and digital connectivity, with the vast majority of UK bloggers promoting their message across multiple social platforms, growing their audience and increasing their digital influence.
“The blogosphere is changing. Just like other forms of media, brands are aware of the impact that the opinions of trusted voices can have on consumer behaviour. In an age where communication plays such an important part in the success or failure of a brand’s strategy, working with bloggers has become essential for many brands looking to have an impact in spheres that they may otherwise not be able to reach.”
Use of social media is high amongst bloggers as a way to share content: 96 per cent of bloggers surveyed in the UK use Twitter, while 83 per cent link to Facebook and 61 per cent to Pinterest.