Pop stars Rizzle Kicks have been introduced to their childhood crush Maria Sharapova by Evian as part of an online campaign, created by Kameleon, celebrating a summer of sport.
Part of the Evian Live young summer, which has already seen the famous ‘Baby & Me’ advert hijacked by none other than Alan Carr, the film is supported across social media and PR, with behind-the-scenes exclusives and interviews planned.
“We are so excited to work with our newest Live young ambassadors, Rizzle Kicks. This fantastic video celebrates the Live young spirit in a completely new way,” said Danone Waters head of marketing Pam Pines. “It has been great fun to work on the project and we know that music and tennis fans alike are going to love it.”
Additionally Evian will continue to bring a Live young twist to tennis fans at The Championships, Wimbledon as the official bottled water of the tournament.
As the drama plays out on the court Evian will run an out of home poster and print campaign featuring Sharapova alongside her ‘Baby & Me’ self with a dedicated microsite showcasing all the glamorous off-court action as well as social media activation.
In-store activation will also feature in selected stores across London including Tesco online and in-store competitions; BP competitions and bespoke ‘tennis ball’ display units; Evian bag giveaways with Boots; WHSmith window displays in key commuter hotspots and full point of sale across all channels in the UK and Ireland.