Cannes-Do Festival Banner

TomTom challenges traditional heart rate monitor chest straps with new Cardio GPS watch

By Gillian West | Social media manager

Tribal DDB

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

June 23, 2014 | 1 min read

TomTom is positioning its Cardio GPS watch as the alternative to uncomfortable heart rate monitor chest straps in a new multi-million Euro campaign.

Developed with DDB and Tribal Worldwide, the advertisement aims to create maximum awareness of TomTom’s GPS watch range which includes a built-in heart rate monitor.

‘Lose the Strap’ communicates how using TomTom’s GPS watch will help runners achieve their goals, whether it’s a 10K, achieving a personal best or simply to get fitter.

The creative will run across the UK, Germany, France and the Netherlands.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Trending

Industry insights

View all
Add your own content +