TomTom challenges traditional heart rate monitor chest straps with new Cardio GPS watch
TomTom is positioning its Cardio GPS watch as the alternative to uncomfortable heart rate monitor chest straps in a new multi-million Euro campaign.
Developed with DDB and Tribal Worldwide, the advertisement aims to create maximum awareness of TomTom’s GPS watch range which includes a built-in heart rate monitor.
‘Lose the Strap’ communicates how using TomTom’s GPS watch will help runners achieve their goals, whether it’s a 10K, achieving a personal best or simply to get fitter.
The creative will run across the UK, Germany, France and the Netherlands.
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