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TomTom challenges traditional heart rate monitor chest straps with new Cardio GPS watch

By Gillian West | Social media manager

Tribal DDB


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June 23, 2014 | 1 min read

TomTom is positioning its Cardio GPS watch as the alternative to uncomfortable heart rate monitor chest straps in a new multi-million Euro campaign.

Developed with DDB and Tribal Worldwide, the advertisement aims to create maximum awareness of TomTom’s GPS watch range which includes a built-in heart rate monitor.

‘Lose the Strap’ communicates how using TomTom’s GPS watch will help runners achieve their goals, whether it’s a 10K, achieving a personal best or simply to get fitter.

The creative will run across the UK, Germany, France and the Netherlands.

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