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Google Glass Explorer Programme launched in UK

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By Jennifer Faull, Deputy Editor

June 23, 2014 | 2 min read

Brits can now purchase their own pair of Google Glass as the Explorer Programme has been brought to the UK following a roll out in the US.

In the US, Google initially invited only select people to buy the device, and then allowed them to invite three friends to buy a pair. However, in May this year Google opened up the Explorer Programme to the American public, “letting people from all walks of life play an active role in shaping Glass ahead of a wider consumer roll out.”

Now, the Programme has opened in the UK and the Guardian, Star Chart, Zombies Run, and Goal.com have all announced their involvement in developing content for the device.

“Technology is at its best when it fits seamlessly into our lives and lets us get on with what-ever we’re doing,” said Ivy Ross, head of Glass. “Our goal for Glass is exactly that - to make it easier to bring people the technology they rely on without drawing them out of the moment.“

Any UK resident over the age of 18 can now purchase Glass, prices at £1000, via the UK website.

At the same time in the US, fashion designer Diane von Furstenberg released a collection of frames she designed. They will be made available to UK ‘Explorers’ in the coming months.

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