Gant names BETC Paris as lead creative agency with new work to debut in 2015

Gant's values are based on its authentic American East Coast heritage

American sportswear brand Gant has selected BETC Paris as its new lead creative agency, with the first work to launch in 2015.

Caroline Roth, Gant’s global marketing director, called the appointment “both a natural and strategic decision for Gant” after the agency completed work with its sister companies.

Roth added: “The addition of creative director, Filip Nilsson, to that mix made the choice quite easy. The ideas that BETC delivered were as strong creatively as they were strategically sound. We are looking forward to embarking on a very strong branding future together.”

Nilsson, creative director and vice president of BETC, commented: “It’s time to take Gant to the next level, globally, and it feels fantastic to be onboard. We have a great story to tell.”

The work scheduled to appear in 2015 will launch in more than 60 markets worldwide.

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