The Epica Awards has introduced a new logo and website as part of an extensive rebranding project following its acquisition by AdForum archive owner Maydream two years ago.
Working with Barcelona-based design agency Vasava, Epica’s new look aims to represent the new brand positioning ‘A different angle on creativity’.
The brief asked Vasava to design a clean and contemporary graphic that retained the Epica Awards distinctive pyramid shape whilst also reflecting the new brand positioning, the maze-like logo aims to imply good ideas rising to the top, while its peak resembles the nib of a pen, symbolising the awards jury of writers. References to Europe in the brand identity have also been removed to reflect the now global nature of the awards.
“Epica is changing,” explained Maydream CEO Philippe Paget. “The awards have been respected for many years but it was time to shake them up a little. This new brand identity reflects our unique positioning more accurately.”
In addition to the changes to the Epica Awards brand, five new award categories have been added: Copywriting & Storytelling; Experiential & Shopper Marketing; Best Use of Music; Title & Credit Sequences and a one-off World Cup category.
The new website, also designed by Vasava, is scheduled to go live to the public in August.