By The Drum Team | Editorial

June 23, 2014 | 2 min read

EE's latest cinema ads form a series exploiting popular internet memes.

The first of which is beautifully done with a fantastic contrast between the tense build-up and the comic pay-off but we're not sure it means a great deal to people who aren't big social media users.

The second sees EE tell us that the internet feels more Hollywood when experienced via them; more, well, epic. And in this spot, a popular viral of a screaming goat is given the full Bates Motel treatment to demonstrate exactly what they mean.

Like the first the tension builds pretty well, and you can imagine that viewed on a cinema screen you'd be thinking it was an actual trailer and bracing yourself for some terrible revelation.

Beautifully executed but - as with the last one - we have to question whether the original clip is well-known enough to merit this treatment.

Creative Agency: Saatchi & Saatchi

ECD: Paul Silburn / Kate Stanners

Creative Director: Rob Potts / Andy Jex

Account Team: Sam Hawkey / Massino Fiori

Planner: Sam Wise

TV Producer: Marie Hughes / Darapen Vongsa-Nga

Film Production: Sonny London

Director: Jeff Labbé (repped by Academy Films)

Producer: Alicia Richards

Editor: Tim Thornton-Allan / Phil Hignett

Post Production: The Mill

Sound Design: Factory

Media Agency: MEC

Media Planner: Phil Grimmet

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