EE's latest cinema ads form a series exploiting popular internet memes.
The first of which is beautifully done with a fantastic contrast between the tense build-up and the comic pay-off but we're not sure it means a great deal to people who aren't big social media users.
The second sees EE tell us that the internet feels more Hollywood when experienced via them; more, well, epic. And in this spot, a popular viral of a screaming goat is given the full Bates Motel treatment to demonstrate exactly what they mean.
Like the first the tension builds pretty well, and you can imagine that viewed on a cinema screen you'd be thinking it was an actual trailer and bracing yourself for some terrible revelation.
Beautifully executed but - as with the last one - we have to question whether the original clip is well-known enough to merit this treatment.
Creative Agency: Saatchi & Saatchi
ECD: Paul Silburn / Kate Stanners
Creative Director: Rob Potts / Andy Jex
Account Team: Sam Hawkey / Massino Fiori
Planner: Sam Wise
TV Producer: Marie Hughes / Darapen Vongsa-Nga
Film Production: Sonny London
Director: Jeff Labbé (repped by Academy Films)
Producer: Alicia Richards
Editor: Tim Thornton-Allan / Phil Hignett
Post Production: The Mill
Sound Design: Factory
Media Agency: MEC
Media Planner: Phil Grimmet
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