Iggy Pop ‘tortured’ into liking Justin Bieber in new Belgian ad campaign
Iggy Pop, the Dalai Lama and Karl Lagerfeld appear beaten in a new ad campaign for Amnesty International Belgium, which suggests that when you torture a man, they will tell you anything.
The campaign by creative agency Air shows Iggy Pop calling Justin Bieber “The future of rock ‘n’ roll”, while the Dalai Lama suggests a man who doesn’t own a Rolex is a failure and Lagerfield discusses the benefits of Hawaiian shirts.