Seabrook Crisps has appointed Finn as its retained PR and social media agency ahead of a planned push into the premium crisp market.
“Finn really stood out to us as an agency which understands the huge growth opportunity for the brand and the role that PR can play in that growth,” said Kevin Butterworth, marketing director at Seabrook.
“Added to that, Finn’s more commercial approach to PR was just what we were looking for to help accelerate our business into its next phase of growth.”
Seabrook is planning to launch “a raft of new products”, the first of which – a lattice-cut sharing pack – is aimed at putting the brand in the premium crisp category for the first time.
To drive national awareness and trial, Finn will oversee a campaign that includes media relations, social media, digital and experiential.