Recruitment advertising revenue up by a quarter this year, according to Deloitte


By John McCarthy | Media editor

June 19, 2014 | 3 min read

Recruitment adverts were the fastest growing type of advertising in for UK digital publishers, up by a quarter upon this time last year, experiencing its fastest growth since digital recruitment revenues were first tracked in 2009, according to Deloitte.

This was much faster than average growth in the industry as overall digital advertising revenues only grew by 18.3 per cent in the last year.

Many believe 2014 is the year of digital advertising

Mobile and tablet subscription revenues grew by a massive 60 per cent and revenue from video advertising was up by more than a quarter.

Over half of AOP members’ believe that 58 per cent the industry will experience double growth in the next year.

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Jodi Birkett, TMT partner at Deloitte NW, said: “Deloitte’s CFO survey revealed that 81 per cent of CFOs expect UK corporates to increase hiring in 2014. This positive sentiment is demonstrated by these results, showing another strong period of growth for publishers.

“The growth in digital recruitment advertising reflects a growing confidence in the jobs market. Improvements in economic conditions have supported a fall in unemployment rates as businesses regain confidence in their financial security.”

The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies.


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