By Angela Haggerty | Reporter

JWT London


National Centre for Domestic Violence article

June 19, 2014 | 1 min read

The National Centre for Domestic Violence has created a video to raise awareness during the World Cup of the link between football games and an increase in domestic abuse.

Created by JWT London, the 30-second film shows a woman anxiously listening to the closing minutes of a football game. The video then highlights that domestic violence increases by 25 per cent after an England game.

Mark groves, operations manager at NCDV, said: “Every day of every year victims of domestic abuse suffer in silence, this film highlights the additional suffering during a period which is generally considered an exciting time that most people welcome in their lives.

“It is a fact that major sporting events like the World Cup fuel the anxiety in already tense relationships; victims need to know that support services are aware and are waiting for their call.”

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