Why Volvo Van Damme ad will scoop Cannes Lions Grand Prix - Ogilvy & Mather London chief creative officer Gerry Human

The Volvo advert featuring Jean Claude Van Damme performing the splits between two moving trucks is the likeliest winner of the Cannes Lions Grand Prix, according to Ogilvy & Mather chief creative officer, Gerry Human.

Speaking to The Drum on a balcony overlooking Le Croisette in Cannes, Human explained what he was looking forward to during the week of the Cannes Lions festival, and also spoke about how he saw the festival changing alongside the communications industry.

In the video above, Human, a judge at the awards, offered his reasons for believing that the Volvo campaign was certain to be this year's advertising winner.

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