Unilever is prepping a ‘tactical’ digital campaign for its Dove brand to coincide with Royal Ascot’s Ladies Day in support of the launch of Dove Invisible Dry deodorant.
The experiential campaign, created by Kinetic Active, will give women heading to the event the chance to have a professional photo taken on Waterloo’s rail concourse.
Selected images will be then be live-streamed to JCDecaux’s Motion@Waterloo screen tomorrow (19 June) using Open Loop Technology and shared across Facebook.
Callum Galloway, Dove deodorants brand manager, added: "We are very excited to be working with Kinetic Active and Grand Visual on this unique activation. It is an amazing opportunity to bring this colourful campaign to life using ground breaking technology."