Starcom MediaVest London co-CEO claims 'consistency of product' saw it win Media Network of the Year at Cannes Lions

“It’s pretty inspiring to be the Media Network of the Year at Cannes,” Parker said. “We are always trying to work as a global network to have a consistency of thinking and a consistency of product. You can’t win Network of the Year unless you have that consistency of product because you have to have that single focus on how you deliver brilliant work, brilliant experiences and how to articulate that. There is an amazing engine within SMG that tries to identify brilliant work early and works with teams to deliver that.”

Parker went on to say that the diversity of entries into the awards also played a major part.

“We are in the more traditional categories, the out of home categories, the radio categories, also because we are a fast moving, naturally digital business and we are also in lots of content areas such as the 'Share the Sofa' work for Heineken, so the creation and socialisation of that content was really successful as was some of our work with Samsung. Those are very digital pieces of work. You have got to have the volume and the quality, but you also have to have the diversity of entries as well.”

Starcom MediaVest Group was also named Media Agency of the Year at the Festival of Media Awards earlier this year.