Stack stacking the odds in Peugeot's favour with new brand campaign

The new Peugeot 308

Stack has created a new brand campaign for Peugeot Professional focused on encouraging consumers to trust Peugeot.

The online and press activity kicks off on June 17 and runs for four months, building on last year’s ‘Passion’ campaign which Stack used to reposition Peugeot in the fleet car market.

The testimonial-led campaign features six key partners each endorsing Peugeot on qualities that are highly valued in the fleet market, such as reliability of the products, breadth of range, CO2 credentials, after sales and whole lifetime costs.

Stack interviewed Peugeot fleet customers to get to the heart of their brand endorsement and what they prize most about their relationship with Peugeot Professional.

Morgan Lecoupeur, marketing director, Peugeot, said: "We see this as a long-term commitment to changing perceptions of the brand among our fleet audience.

"Stack has shown they really understand this highly influential audience through a campaign that further cements our ‘Passion to make it happen’ position by drawing on the success of those who know best – our long-term customers, the fleet market’s peers."

Liz Wilson, the chief executive of Stack, said: "We are strongly challenging the fleet audience to think again about Peugeot. This campaign is about making the communication connect with its audience emotionally, not just rationally, and encouraging them to trust Peugeot."

Stack’s current clients include Brown Forman, Canon, Citroen, Dixons, Ernest Jones, McCain, Nestle, Peugeot, Premier Foods, Tolkowsky and United Biscuits.

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