As Cannes Lions expands the number of categories from straight advertising creative awards to cover almost every element of communications, as well as offering technology categories, The Drum discussed how the festival p was changing with some of this year's attendees.
Two regular visitors to the week-long event, Gerry Human, chief creative officer of Ogilvy & Mather London and Havas Worldwide London CEO, Russ Lidstone, offered their views as to why changes were emerging and how they saw the Festival progressing the future.
"Cannes Lions...is about creativity, which is about innovation, invention and new things you have never seen before," explained Human. Overall it's about showing people things that they may never have seen in the world before."
Human also discussed the history of the festival and his views on whether technology could be distracting creative ideas or benefiting them and how that is reflected by the festival itself.
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