Havas Media teams up with nugg.ad for programmatic campaigns in Polish market
Havas Media and programmatic trading firm nugg.ad have partnered to create programmatic campaigns in the Polish market.
Deal: Havas Media is working with nugg.ad
Nugg.ad will provide targeting information through its Predictive Behavioural Targeting data and campaigns will run on the Affiperf trading desk – the global trading desk of the Havas Group since 2010 - based on the AppNexus demand side platform. Additional data provided by the Goldback Group or Polish data broker DataExchanger may be used.
Marcin Gut, head of Affiperf Poland, said: “Working with partners like nugg.ad helps us to make our clients’ advertising more relevant and tailored but also achieve bigger scale.
“We appreciate launching the cooperation with a partner who provides trustful data and agile technology, which is compatible with the DSP we use, and thus look forward to evaluating nugg.ad’s solutions in a number of initial campaigns.”
In other programmatic news, Isba, the representative group for British advertisers, is launching a guide to real-time advertising in a bid to help improve knowledge of the ad tech service.
