British Fashion Council appoints Somethin’ Else for London Collections: Men showcase
The British Fashion Council has appointed content agency Somethin’ Else to produce content for biannual menswear showcase, London Collections: Men (LC:M).
The event, which kicked off this week, showcases British designers including Alexander McQueen, Burberry and Tom Ford and Somethin’ Else has been tasked with creating content from catwalk shows and fashion presentations at various London venues including Victoria House and the Old Sorting Office.
Marits Roberts, marketing manager, British Fashion Council, commented “With Over 180 designers participating at London Collections: Men SS15 in shows, presentations & events this June promises to be bigger than ever before so we are thrilled that Somethin’ Else will be with us at every step to capture all the action.”

The agency has also been appointed to work with the British Fashion Council for LC:M events throughout 2014.
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Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.
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