The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Great Britain Bristol IPA

Bristol & Bath focus: What's the mood like in the region? The IPA, Creative Skillset and others discuss

By The Drum Team | Editorial

IPA

|

Promoted article

June 18, 2014 | 4 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

As part of The Drum's Blackwell's Britain series of regional features, we catch up with a cross-section of the industry to discuss how the creative communities in Bristol and Bath are feeling about the future. So what's the mood like in the region?

Janet Hull, director of marketing, IPA

Bristol is justifiably proud of its creative heritage, and is posed to increase its share of total UK creative industries output. There is a vibrant creative community, but it could still do more, to unite behind a bigger purpose.

Simon Barbato, managing director, Mr B & Friends

I can only describe it as buoyant. There appears to be a lot of busy agencies in the region across all creative disciplines. My feeling is that the rest of the UK is awakening to the fact that whilst London is the capital of the UK's creative economy, the South West is providing an exciting and attractive alternative. We have recently won significant business that previously would not have come our way against several 'named' agencies. From a business owner's perspective the South West is a highly accessible region – for clients and potential staff, and is a fantastic place to live.

Jill Fear, partnership manager, advertising and marketing communications, Creative Skillset

Extremely (and deservedly) buoyant. The atmosphere is young, creative and vibrant. The very successful Digital Bristol Week in February 2013 has led to the scheduling of Digital Bristol Week in February 2015. This event shows what can be achieved when local commerce, academia, industry bodies and the City Council collaborate.Large national and international companies continue to demonstrate their interest in locating to the area. Digital businesses in Bristol and Bath appear to be thriving and throughout the region there is a strong sense of residents’ appreciation of the quality of their lifestyle.Bristol’s role as European Green Capital in 2015 will stimulate further initiatives and publicity for the city, with City Mayor, George Ferguson taking the lead.


Neil Sims, co-founding partner and MD, Oakwood Agency

In our 20 years in the centre of Bristol there has always a positive creative vibe – there is a proud individualism about the city and it appears regularly in events, music, street art, film and TV work. Business wise, I’d say there is a cautious optimism. Our work is not wholly focused on a local client base so it’s hard to gauge. We rely on the optimism and motivation of global marketing teams, which is still taking time to return to pre-recession levels.

Saman Mansourpour, managing director, The Agency

There are more than 2,500 creative businesses in Bristol and the surrounding area, so it’s pretty easy to gauge the mood of the sector, and right now it’s buoyant. In most cases there seems to be more work than people to do it, and the centralisation of technology into many traditional creative services has played to the strengths of the region's workforce.

Paul Appleby, director, VID Communications, chair of Bristol Media and LEP creative sector group

It’s good – the Bristol Media Barometer Survey shows that across a wide range of creative businesses, 66 per cent of respondents are increasing their profits, and even more have higher turnover and are developing new business. The region is increasingly recognised as being especially creative – the BBC has expanded, Aardman has a feature film underway, and local companies are leaders in the developing games, social media and mobile fields. We’re working together with world-leading expertise in technology, and that’s been recognised by McKinsey, who rate the creative/technology cluster here as one of 31 most important to the UK economy – across all industries.
Great Britain Bristol IPA

Content created with:

Creative Skillset

Find out more

Osborne Pike

Find out more

Oakwood

Oakwood is an award-winning, integrated brand and communications agency. Together our ideas help build extraordinary brands. Where Ideas Grow.

Our positioning work helps companies to put their finger on exactly what’s different about their business and their brands. And a creative communications strategy defines the best way to tell the world all about it. As an integrated agency we make sure all of this can be delivered through multiple channels.

Integrated thinking: From initial strategy to creative application our ideas unite a wide range of disciplines, all under one roof.

Independent opinion: As the largest independent agency in the South West we offer stability and agility in equal measure.

Intelligent response: It’s what we learn from our long-term client relationships that informs the work we deliver.

Find out more

AgencyUK

We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span brand strategy, identity, positioning and activation; creative development, media planning, social and PR including influencer outreach, community management, content strategy & planning and web design and development.

We’re interested in helping our clients drive demand and sales.

Our results speak for themselves -

Iconic confectionery brand

Moved their NPS score by 10 points over 9 months and moved their UK positioning from 4th to 2nd in category.

Swiss skin care and supplement brand

Achieved a 70% increase in Holland & Barrett retail sales by quarter 2 of our campaign and 30% increase in online sales quarter on quarter.

Dog food brand

83% increase in sales across 2020 with 155% increase in online sales.

Global juice and fruit brand

Increased their sales by 20% in Tesco and ASDA during the campaign period and increased their baseline score by 14%.

Heritage Kitchenware brand

Within 4 weeks of the campaign being live, we more than doubled sales on Ocado. Overall, the campaign activity drove a whopping 50% increase in sales. Increased online sales in 2020 by 82%

Bio-tech brand

We drove more than 60 orders in the first 3-months (exceeding production capabilities).

Global Clinical Research Organisation.

We have increased on-site conversions by 37% and reduced recruitment media spend on similar trials by 23%.

Find out more

Mr B & Friends

Find out more

Bristol Media

Bristol Media was created in 2005 to support, develop and grow an exciting and competitive creative/media community in the city. Bristol Media is now one of the biggest creative networks in the UK.

Our mission is to put Bristol on the map as a world-leading centre of creativity and innovation in order to inspire talented people to work in the city, as well as attract customers and drive growth. Through Bristol Media, we help develop skills, jobs and business growth for our member companies within the creative industries.

A team of some of the city’s leading industry figures manages Bristol Media. We have over 31,000 followers on social media and 600 members across the digital, TV, animation, design, marketing, PR, publishing, film and advertising sectors.

Find out more

More from Great Britain

View all

Trending

Industry insights

View all
Add your own content +