Bristol & Bath focus: What's the mood like in the region? The IPA, Creative Skillset and others discuss
As part of The Drum's Blackwell's Britain series of regional features, we catch up with a cross-section of the industry to discuss how the creative communities in Bristol and Bath are feeling about the future. So what's the mood like in the region?
Janet Hull, director of marketing, IPA
Simon Barbato, managing director, Mr B & Friends
Jill Fear, partnership manager, advertising and marketing communications, Creative Skillset
Neil Sims, co-founding partner and MD, Oakwood Agency
Saman Mansourpour, managing director, The Agency
Paul Appleby, director, VID Communications, chair of Bristol Media and LEP creative sector group
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IPAFind out more
Creative SkillsetFind out more
Osborne PikeFind out more
Oakwood is an award-winning, integrated brand and communications agency.
Together our ideas help build extraordinary brands.
Where Ideas Grow.
Our positioning work helps companies to put their finger on exactly what’s different about their business and their brands. And a creative communications strategy defines the best way to tell the world all about it. As an integrated agency we make sure all of this can be delivered through multiple channels.
Integrated thinking: From initial strategy to creative application our ideas unite a wide range of disciplines, all under one roof.
Independent opinion: As the largest independent agency in the South West we offer stability and agility in equal measure.
Intelligent response: It’s what we learn from our long-term client relationships that informs the work we deliver.
We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span brand strategy, identity, positioning and activation; creative development, media planning, social and PR including influencer outreach, community management, content strategy & planning and web design and development.
We’re interested in helping our clients drive demand and sales.
Our results speak for themselves -
Iconic confectionery brand
Moved their NPS score by 10 points over 9 months and moved their UK positioning from 4th to 2nd in category.
Swiss skin care and supplement brand
Achieved a 70% increase in Holland & Barrett retail sales by quarter 2 of our campaign and 30% increase in online sales quarter on quarter.
Dog food brand
83% increase in sales across 2020 with 155% increase in online sales.
Global juice and fruit brand
Increased their sales by 20% in Tesco and ASDA during the campaign period and increased their baseline score by 14%.
Heritage Kitchenware brand
Within 4 weeks of the campaign being live, we more than doubled sales on Ocado. Overall, the campaign activity drove a whopping 50% increase in sales. Increased online sales in 2020 by 82%
We drove more than 60 orders in the first 3-months (exceeding production capabilities).
Global Clinical Research Organisation.
We have increased on-site conversions by 37% and reduced recruitment media spend on similar trials by 23%.
Mr B & FriendsFind out more
Bristol Media was created in 2005 to support, develop and grow an exciting and competitive creative/media community in the city. Bristol Media is now one of the biggest creative networks in the UK.
Our mission is to put Bristol on the map as a world-leading centre of creativity and innovation in order to inspire talented people to work in the city, as well as attract customers and drive growth. Through Bristol Media, we help develop skills, jobs and business growth for our member companies within the creative industries.
A team of some of the city’s leading industry figures manages Bristol Media. We have over 31,000 followers on social media and 600 members across the digital, TV, animation, design, marketing, PR, publishing, film and advertising sectors.