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Asics appoints Starcom as global media agency

Sports equipment business Asics has appointed Starcom as global media agency.

Starcom will work alongside Asics’ global creative agency 180 Amsterdam across 14 markets.

John Mollanger, Asics’ global marketing division senior general manager, said: “Consolidating and maximizing the efficiency of our global media strategy and spend is a major step towards our path to accelerate ASICS brand equity and business growth.

“Starcom has demonstrated a very sharp understanding of our brand and strategic objectives with a clear roadmap to success. We look forward to starting our global partnership to achieve our ambitious goals in the coming years.”

Justin White, global client managing director at Starcom MediaVest Group (SMG), added: “We are thrilled to be selected as ASICS’ Global Media Agency partner. They are a great brand with huge ambitions and we are excited and eager to get started in achieving them together.”

The win for Starcom follows news at SMG of Jeremy Paul’s appointment as managing director strategy, global network clients, as well as news that Erica Rosengart is joining the company as global client managing director.

In addition, SMG has been named media network of the year at the Cannes Lions festival.