Underwired appoints Douglas McDonald as client service director
CRM agency Underwired has appointed Douglas McDonald as client services director.
Appointment: Douglas McDonald
McDonald, who was previously business development director at mGage, has 18 years’ experience in the industry and has worked with brands including Unilever, Coca-Cola, Diageo and Walkers.
John Thew, managing director at underwired, said: “We’re delighted to announce the appointment of Douglas to our team at Underwired. He brings a wealth of experience and expertise to the role and will help us to continue to deliver seamless client relationships while helping us on our expansion journey.”
Douglas added that he was “thrilled” with the move.
The news follows the recent appointment of Ivan Fernandes, formerly global director of social media technology at MediaCom, as planning director.
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Underwired is a specialist independent digital CRM agency, famous for implementing insight-led marketing strategies for a wide range of major brands.
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