Tetley celebrates 175 year heritage in press and poster campaign
Tetley has unveiled a print and ambient campaign as part of an £11m drive to celebrate the tea brand's 175 year heritage.
The four-week campaign is set to include 6 sheet posters featuring Gaffer in the Tetley tea blending room.
“We’re really proud of our product and heritage,” said Michelle Jee senior brand manager at Tetley. “The tea business is all about taste, and delivering great taste through quality sourcing and blending. There are a lot of brands out there competing with very similar offerings, but Tetley’s taste, product quality and blending expertise is second to none.
“We want to showcase the care and passion that goes into making Tetley teas and communicate the quality of our products more widely to shoppers.”
Tetley is also running a print campaign in support of Tetley decaf, which will run in a number of women’s, lifestyle and health titles until the end of July.