Magners Irish Cider is set to sponsor the Bristol Comedy Gardens and Greenwich Comedy Festival this summer, which will see the brand gain exclusive pouring rights for both events alongside headline sponsorship.
The new partnership will communicate Magners’ continuing Now is a Good Time marketing proposition that aims to bring to life the sociability and spontaneity of the brand.
Paul Condron, marketing director for Magners GB, said: “Magners Irish Cider has been a long standing supporter of British comedy and our partnership with these events reflects our ongoing commitment to raising a smile among our fans.
“Magners Bristol Comedy Garden and Magners Greenwich Comedy Festival boast two of the best comedy line-ups for 2014. Over the next weeks, we’ll be working closely with event organisers to ensure ticket holders to these events have as good a time outside the tents as they do inside.”
Magners Bristol Comedy Garden, takes place 2-6 July, followed by Magners Greenwich Comedy Festival 24-28 September and features comedians Jo Brand, Dylan Moran and Bill Bailey.