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By Angela Haggerty, Reporter

June 17, 2014 | 1 min read

Imperial War Museums is launching a campaign of short films commemorating the centenary of the First World War which will run in London Underground stations.

The organisation worked with Exterion Media to create the films, which will broadcast on the cross-track projection (XTP) screens in stations.

The 20-second films contain photos and facts about the First World War and the campaign begins today (17 June).

Jane Richardson, marketing manager at Imperial War Museums, said: “The First World War was a landmark event which changed the world for ever.

“A hundred years on, it is through the stories, moments and photos from that time that we can get a glimpse into what life was like for the generation who lived, fought, died and survived the war.”

The campaign accompanies similar activity from Transport for London (TfL) and the London Transport Museum to mark the centenary by highlighting the role that transport staff played in keeping London moving during the war.

First World War Imperial War Museum

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Exterion Media

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