Ad of the day: The Great British Bake Off - World Cup Trailer

An inspired performance makes this trailer for the World Cup rather brilliant. The Great British Bake Off's Mary Berry - who, at a glance looks as fragile as the daintiest fairy cake - demonstrates her fervent enthusiasm for football in a way none of us who sees this will forget in a hurry.

While everyone roars in triumph when a hoped-for goal is scored, Mary takes it not one step but a whole mile further to the amazement of her colleagues. All we'll say is if that's what Battenburg cake does for you, we want some.