Mobile technology is transforming the face of creativity and design, 74% believe

Seven in ten creative professionals say they create specifically for mobile devices, research from Adobe has found.

The New Creatives Report, a US survey of more than 1,000 creative professionals and 500 students in creative disciplines, found that 77 per cent of creatives believe change within the industry is happening rapidly, with two-thirds expecting their role will be significantly different within three years.

It was also found that 87 per cent of those who create mobile content believe doing so has had a positive impact on their work.

“Creatives are going mobile, and this means a sea change for the creative process,” said David Wadhwani, senior vice president and general manager, digital media business unit at Adobe.

"Three in four creatives say that mobile is transforming the face of creativity and design. And nearly triple the number of creatives say they want to use a tablet for idea generation than those who are doing it today. It’s exciting to see that it isn’t only the opportunity to create content for mobile, but also the act of being mobile that these professionals are embracing.”

While a third (36 per cent) say they rely on pen and paper for brainstorming, 42 per cent say they use mobile to create content anywhere.

Eighty per cent of respondents believe they must learn new tools and techniques and three quarters say that creatives must now work across multiple mediums and disciplines.

It was also found that app development and 3D modelling were the skills identified by creative as those that will be most in-demand over the next 12 months.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.