Microsoft promotes Surface 2 with Guardian content hub
Microsoft is promoting its new Surface 2 tablet through a range of content hosted on a Guardian microsite.
Campaign: Microsoft's Guardian content hub
The company commissioned a series of 90-second films for the content hub, created by My Accomplice and Exposure. The ‘Renegade Professionals’ content campaign also features a range of personal stories.
Jamie Clark, My Accomplice founder, said: “We set out to make beautifully crafted documentaries of the highest standard, each one needed to be approached differently.
“The goal was to seek out what drives each person to succeed, tap into that passion and figure out a way to put it up on screen.”
The campaign is also supported by a number of events for small business owners where they can meet industry professionals and “experienced renegades” for advice and learning.
Content created with:
Exposure
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