Caliber Drum News

Broadbandchoices appoints Caliber for content and outreach campaigns


By Ishbel Macleod | PR and social media consultant

June 16, 2014 | 1 min read

Comparison service has appointed Caliber to handle search planning and execution.

The hire comes as part of a wider content marketing refresh, and will see Caliber look to develop and implement successful content and outreach campaigns.

Tony Samios, COO at Caliber, said that he saw “many opportunities to create engaging content that drives interest and inspires engagement with the brand”.

Adriano Comegna, content marketing manager at broadbandchoices, added: “We have ambitious plans for our content marketing activity over the next 12 months, so it was important we had the right agency partner in place with aspirations that match our own. Caliber have an impressive track record working on household name brands and demonstrated a clear understanding of what we were trying to achieve. I am looking forward to working with their team to deliver innovative, best in class content marketing strategies.”

Caliber will be involved in the planning, production and promotion of engaging content-led online marketing campaigns designed to improve brand engagement. Caliber Drum News

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