Ad of the day: Mercedes Benz - Special Sets the Standard
A rather mysterious Tilda Swinton stars in this fashion campaign ad from Mercedes- Benz, which promotes its newest model, the S-Class Coupe.
The film, directed by Roe Ethridge, shows Swinton as she drives the car though a variety of eerie landscapes, before digging furiously in the ground to bury a unknown object.
The slightly confusing ad ends as Swinton approaches a young boy on a pebbly shore in Scotland where they both embrace next to the car.
Director and photographer: Roe Ethridge
Designer and stylist: Haider Ackermann
Cameraman: Andre Chemetoff