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Ad of the day: Mercedes Benz - Special Sets the Standard

A rather mysterious Tilda Swinton stars in this fashion campaign ad from Mercedes- Benz, which promotes its newest model, the S-Class Coupe.

The film, directed by Roe Ethridge, shows Swinton as she drives the car though a variety of eerie landscapes, before digging furiously in the ground to bury a unknown object.

The slightly confusing ad ends as Swinton approaches a young boy on a pebbly shore in Scotland where they both embrace next to the car.

Director and photographer: Roe Ethridge

Designer and stylist: Haider Ackermann

Cameraman: Andre Chemetoff

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