Coca-Cola will showcase a future vision of the cinema experience at industry convention CineEurope 2014.
The event, held in Barcelona, begins on 16 June and Coca-Cola partnered with NEC Display Solutions and worked with YCD Multimedia, Littlebit Technology and Intel to create a booth with a swathe of digital media capabilities in a bid to show how the future of cinema can evolve.
Corinne Thibaut, international director cinema and leisure at Coca-Cola, said: “People go to the movies to be entertained and enjoy unique experiences.
“Together with NEC we have showcased all the digital media and signage possibilities for cinema operators, aiming at delivering unique experiences for movie-goers. It will be a place for CineEurope visitors to envision the future and dream big for the cinema industry.”
Stefanie Corinth, senior vice president marketing and business development at NEC Display Solution Europe, added: “Visitors will be able to get a real-world flavour of the total cinema experience they can offer to their guests to continue growing sales and building loyalty.”
Coca-Cola is also a sponsor of the industry event.