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The Tudor Watch Company hands re-launch brief to Exposure


By Natalie Mortimer, N/A

June 13, 2014 | 2 min read

Luxury Swiss watch brand Tudor has appointed Exposure to handle press and publicity as the brand gears up to re-launch in the UK.

A sibling brand to Rolex and part of the Hans Wilsdorf Foundation, Tudor watches have not been available in the UK since 2003.

The brand aims to deliver watches to the “standards and dependability of a Rolex”, at a more accessible price point.

Sven Olsen, UK general manager at Tudor said, “Exposure’s ability to engage with fashion and style influencers will be instrumental in spreading knowledge about our iconic brand heritage and its relevance today.”

"It is a privilege to be working with such a storied heritage brand. We are excited to help Tudor build its future plans, and establish it as a leading watchmaker in the UK once again,” said Raoul Shah, CEO of Exposure.

Exposure will commence the PR re-launch of the brand with private appointments this weekend at the British Fashion Council’s London Collections: Men event, with a launch to market planned in September.

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