Samsung Electronics and Marvel Entertainment have created a new global partnership, which will see the brands collaborate on co-branded products, experiential activity and feature film integrations.
Through a multi-medium creative campaign across film, digital and product, Marvel and Samsung will create exclusive content for consumers, beginning with the launch of the Galaxy Tab S, where users will receive three months of subscription services for Marvel.
Younghee Lee, executive vice president of global marketing, mobile communications business at Samsung said in a statement: “Samsung is passionate about the stories around our products and the people to use them.”
“Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel’s outstanding entertainment universe, Samsung’s Galaxy users will be able to enjoy the maximum of our product benefits.”
Samsung consumers will have access to early “sneak peeks” for Marvel movies released in 2015 including Marvel’s Avengers: Age of Ultron and Classic Marvel One-Shots.