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By Gillian West, Social media manager

June 13, 2014 | 1 min read

KFC is giving its customers who didn’t make it to Rio a taste of Brazil with a new range of Brazilian Flavours.

Launched to coincide with the World Cup, KFC tasked ad agency BBH London to create a campaign that would generate a bit of Brazil fever on less tropical shores.

The creative dramatizes the central role that food plays in Brazil’s vibrant and energetic culture and follows a boy’s journey home from KFC, capturing the sound-filled streets of Brazil in the process.

As he arrives home to his family the ad reveals that the only time Brazil is quiet is when they’re eating good food.

The campaign will run across TV and outdoor in the UK and Ireland.

BBH London KFC Fifa World Cup

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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