Kellogg’s joins The Famous Grouse and Emirates as Glasgow 2014 sponsor
Kellogg’s has become the latest brand to sponsor the 2014 Glasgow Commonwealth Games and will act as the official provider of cereal snacks at the sporting event this summer.
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The company will supply the Games, which takes place 23 July until 3 August, with cereal bars from its Nutri-Grain range for the athletes and workforce.
Gareth Maguire, commercial director, Kelloggs, said: "We're extremely proud to lend our support to Glasgow 2014 - this is going to be a massive event, so it's only natural we'd want to get involved. The Commonwealth Games is a huge deal for Scotland and the UK and we're pleased our food will help fuel volunteers and fans alike."
Kellogg's sells more than 23 million packs of cereal snacks in Scotland each year, with its Rice Krispie Squares brand the most popular cereal snack brand in Scotland.