The winners of adland's most notorious awards ceremony, the Chip Shop Awards, have been revealed. Those of a faint heart may wish to look away now.
The eleventh annual Chip Shop Awards celebrating creativity with no limits took place at the Ministry of Sound in London last night. The Chip Shops is the only creative awards scheme that has no rules. Infamously, agencies need not even work for the clients they are advertising and categories include best use of bad taste and best use of plagiarism.
This year the Grand Prix (aka the Big Chip) was awarded to Sugar&Partners for Refuge London, a powerful ad that drew on one of the biggest stories of recent times to call for an end to domestic violence.
This year's awards were chaired by Grey's executive creative director Nils Leonard, who deputised for last-minute absentee Laura Jordan Bambach.Leonard said: "In certain moments I wondered what the fuck I was doing. Then I remembered that uncomfortable feeling was open and free creativity. And I became OK looking at ads with Fred West in.”You can see a full list of this year's winners below, or visit the Chip Shop website here.
Chairman's Award
Entrant: The Black Eye ProjectBrand: Sitelock Web SecurityTitle: Hacker
Best use of a celebrity
Entrant: Daniel Harris (Edinburgh University)Brand: Petits FilousTitle: Mr. T - "I Petits Filous!"
Entrant: BoxerBrand: Mens Health ClinicTitle: Erectile DysfunctionCredits: Paul Martin
Entrant: School of Communication ArtsBrand: Tennis UmpireTitle: Tennis UmpireCredits: Aleks Wnuk & Daniella Murphy - School of Communication Arts
Best use of sarcasm
Entrant: Ferrier Pearce Creative GroupBrand: University of OxfordTitle: To be, or not to be?Credits: Karina Monger
Best work for any brand you haven't a hope of winning
Entrant: James GarsideBrand: GUINNESSTitle: Hang onCredits: James Garside - Art Director
Best work for a relative or friend
Entrant: Shane Jones - FreelanceBrand: Dave's Garden ServicesCredited Individuals: Shane Jones
Entrant: C21Brand: Chris Parry Carpenter
Best use of bad taste
Entrant: School of Communication ArtsBrand: BeatsTitle: Beats by BrownCredited Individuals: Will Wright and James Lucking - School of Communication Arts
Entrant: TOADBrand: KooplesTitle: The KooplesCredited Individuals: Daniel Clarke - Creative Director, TOAD
Invent your own category
Entrant: NBrand: NUKO AgencyCustom Category: Best Use of Internal Staff to Create a Leaving VideoTitle: Gary Come HomeCredited Individuals: Alex Kirby (Director, Camera Op & Editor), Arthur Lewin (Director, Camera Op & Editor)
Entrant: The Black Eye ProjectBrand: Sitelock Web SecurityCustom Category: Best use of hacking for self promotionTitle: Hacker
Best work for any brand you haven't a hope of winning
Entrant: School of Communication ArtsBrand: DurexTitle: Should Have WornCredited Individuals: Thomas Worthington & Greg Ormrod - School of Communication Arts
Best ad based on a topical news story/breaking news
Entrant: School of Communication ArtsBrand: Ukraine BeerTitle: Taste of ChangeCredited Individuals: Tom Fenwick Smith & Rebecca Arthur - School of Communication Arts
Entrant: Sugar&PartnersBrand: Refuge LondonTitle: Saatchi vs. Nigella
Best use of satire
Entrant: School of Communication ArtsBrand: Peter (Homeless Bloke who begs near Tesco Metro, Chippenham)Title: Little HelpsCredited Individuals: Brodie King & Mimi Philips - School of Communication Arts
Best use of a pet or animal
Entrant: PrivateBrand: LynxTitle: The Lynx EffectCredited Individuals: Jay Packham (Art Director), Ian Cochran (Copywriter)
Best ad that should really run
Entrant: Matthew WyattBrand: Post-it NotesTitle: Buy Lightbulbs
Entrant: Sugar&PartnersBrand: Refuge LondonTitle: Saatchi vs. Nigella
It's so wrong it's right
Entrant: School of Communication ArtsBrand: Two Wongs Make A WhiteTitle: Wong on so many levelsCredited Individuals: Oli Rogers & Robbie Field - School of Communication Arts
Entrant: TOADBrand: KooplesTitle: The KooplesCredited Individuals: Daniel Clarke - Creative Director, TOAD
Best use of a future technology/technology that doesn't even exist yet
Entrant: David FitzsimonsBrand: AppleTitle: Shit SniperCredited Individuals: David Fitzsimons
Best use of an old technology
Entrant: University of GloucestershireBrand: Royal Mail Postal Redirection ServiceTitle: Royal Mail Postal Redirection ServiceCredited Individuals: Jacob Lovewell & Syaza Abdur Rahman
Best use of regional dialect
Entrant: RPM Brand: National Blood ServiceTitle: Give. Blud.Credited Individuals: Tim Jones - RPM
Entrant: Big CommunicationsBrand: Yow TubeTitle: Yow TubeCredited Individuals: Tom Heywood (Tom Heywood / Art Director)
Best remake of an existing advert
Entrant: TOADBrand: KooplesTitle: The KooplesCredited Individuals: Daniel Clarke - Creative Director, TOAD
Entrant: Stein IASBrand: DoveTitle: A real beautyCredited Individuals: Alex Webb, Georgina Berry
Best ambient media
Entrant: Table 19Brand: DurexTItle: or DurexCredited Individuals: Kieran Child (Art Director), Steve Atkinson (Copywriter)
Best consumer ad or campaign
Entrant: School of Communication ArtsBrand: Webuyanycar.comTitle: We Buy Nealy Any Car Dot ComCredited Individuals: Thomas Worthington & Greg Ormrod - School of Communication Arts
Entrant: James GarsideBrand: GUINNESSTitle: Hang onCredits: James Garside - Art Director
Best charity advert
Entrant: Sugar&PartnersBrand: Refuge LondonTitle: Saatchi vs. Nigella
Tightbriefs
Entrant: Matthew Wyatt (Tight Briefs entry)Title: Stickers to hide the government's graphic cigarette pack warnings
Best use of Drum sponsored by The Drum
Entrant: School of Communication ArtsBrand: The Drum / Marketing Weak / CampainTitle: #ShabbycabCredited Individuals: Thomas Worthington and Greg Ormrod
