Cannes Lions Decoded

Cannes Oracle Predictions: Interpublic to outperform Publicis in Media Lions


By Ishbel Macleod, PR and social media consultant

June 13, 2014 | 1 min read

Interpublic is set to outperform Publicis in the Media Lions, Decoded’s Cannes Oracle has predicted.

Having previously predicted that WPP will outperform Omnicom in the Film Lions, the latest predictions from the Oracle suggest that WPP will also beat Omnicom when it comes to the Gold Lions awards, but that Omnicom will outperform WPP in the Cyber Lions.

When shortlists are announced each morning next week, Decoded will use data from the last 10 years of Cannes Lions, combined with insights and data from Twitter, Instagram and Pinterest and through the Oracle portal to outline their predictions before winners are announced.

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