Tic Tacs explodes a drum kit using apples in new digital ads
Tic Tac has celebrated the launch of its new flavour, Apple Burst, in a campaign which shows apples obliterating several different objects.
The first video in the series sees a bushel of apples destroy a drum kit, with consumers then asked to vote on the object they want to see burst next, as part of a Facebook campaign.
Created by Aesop, a new apple bursting film will be released each week throughout June and July.
Aesop creative director’s Matt Pam and Simon Hipwell said: “This was a great chance to put Tic Tac back on the map with its core target market, and also fulfill a childhood dream of bursting large inanimate objects with tonnes and tonnes of apples.”
Six videos will be released in all for the campaign.
“This campaign is a new and different way for Tic Tac to engage with its consumers” explained a Ferrero spokesperson “and we have invested heavily into digital media to make sure it is a success. The “Burst It” digital campaign is part of a wider support for apple burst which has been running since May. It has included TV, outdoor and Video on Demand, with a spend of over £2m.”
The digital campaign was developed to appeal to 18-24 year olds.
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