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Only 5% of social conversation supported black cab protest, while Uber saw 850% increase in sign-ups

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By Ishbel Macleod, PR and social media consultant

June 12, 2014 | 2 min read

The cabbies strike in London yesterday in protest of the Uber app was mentioned in 2,752 social media posts, but only five per cent of these mentions were positive, research from Crimson Hexagon has found.Over a fifth (22 per cent) of comments about the protest were negative, with general mentions of Uber accounting for 13 per cent of the conversation.The research from Crimson Hexagon discovered that 59 per cent of the conversation included images, with the @Standardnews photo round-up depicting central London gridlock was the most retweeted in terms of images.The protest led to an 850 per cent increase in sign-ups to Uber, a fact that was in itself retweeted multiple times.

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