Ladbrokes is looking to capitalise on peaking excitement surrounding today’s World Cup kick-off with the launch of a bespoke Facebook app designed to facilitate daily community derived bets on the tournament.
Collective decision making decides how much of the pot to bet with individual players entered into a prize draw each day that they place a virtual bet. This will see the winner net a £5k cash prize whilst two runners up grab £1k each with a further £3k divvied out in spot prized throughout the event.
David Moscardini, Social Media Manager at Ladbrokes, said: “The BIG Score is a fun, daily competition which we hope will generate additional excitement around what is already the most hotly-anticipated World Cup of all time.
“Brazil 2014 will be the most social media-dominant World Cup – and probably sporting event – of all time so we hope our Facebook-run contest will tap into the social buzz and give our community added enjoyment to complement their TV watching and gaming activity.”
The BIG Score is available to play on Ladbrokes Facebook page.