Kestrel Lager returns to TV with heritage-themed campaign after 30 year absence


By Gillian West | Social media manager

June 12, 2014 | 2 min read

Kestrel lager is set to make its return to TV screens after a 30 year hiatus with a new campaign celebrating the brand’s heritage.

Made famous in the 1980s thanks to TV ads starring Russ Abbot and Hugh Laurie, Kestrel’s new work sees the brand given a makeover fit for the modern age by advertising agency IMA Group and BAFTA nominated director Tim Harper.

Running from Monday 16 June across Comedy Central and all major MTV channels, the creative follows an animated golden Kestrel rising from a Scottish loch to take viewers on a journey from ‘loch to brewery’.

The ‘Kestrel Heritage’ animated ad will air in both 10 and 30 second formats with ident sponsorship.

Nigel McNally, MD of Brookfield Drinks commented: “Brookfield Drinks is committed to developing brands that demonstrate heritage and true provenance and putting Kestrel back on TV is an expression of that. We opted to create an animated video which we feel brings to life Kestrel’s provenance story, using locally sourced Scottish ingredients to create a truly British craft lager with the great taste that our drinkers love.”

The ad itself is being kept under wraps until its debut early next week, in addition to running on Comedy Central and across MTV ad slots have also been booked during shows such as The Big Bang Theory and How I Met Your Mother in a bid to target two key audiences – the 35+ market and 18-30 drinkers.

Content created with:

IMA Group Ltd

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