GolinHarris ditches second half of name to celebrate changes within

Communications agency GolinHarris has rebranded to Golin, with CEO Fred Cook saying “we’re certainly not the same company we were 58 years ago”.

The agency name change comes three years after the agency restructured from a ‘hierarchy of generalists to communities of specialists’.

Cook added: “It’s time for our brand to reflect who we are and for our vision to represent who we want to be.”

Al Golin, the agency’s founder and chairman, added: “To stay relevant, we must embrace new technologies and push creative boundaries to help ourselves and our clients adapt and win in a constantly changing world.”

The move will also see Golin adopt a new mantra: “Go All In.”

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