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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Etsy makes first foray in TV advertising and puts sellers at heart of campaign

Etsy has launched its first ever TV campaign, which features 67 Etsy sellers from the UK to showcase the range of handmade and vintage products that are sold on the online marketplace.

The ad, which was created by Big Al’s with Goodstuff as media planner, aired last night on Channel 4 London and Sky 1 and will run for the next three weeks.

Nicole Vanderbilt, VP international at Etsy said: “Etsy has grown considerably in the last year and we now feel ready to broadcast the Etsy message to a much, much wider audience in the UK.

“We’re delighted to be working with the teams at Goodstuff and Big Al’s as they really understood Etsy and we trust them to represent our community and show what makes Etsy different. We feel that they will effectively communicate our message to a new audience of buyers who care about buying from real people.”

Etsy has also created a microsite, People Make Etsy, where sellers can log in and add their shop details to the last ten seconds of the advert. Viewers can shop the items featured in the spot.

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