England has the world’s number one social media fanbase

By Ishbel Macleod | PR and social media consultant

June 12, 2014 | 2 min read

The World Cup begins tonight and it turns out that England is the winner – having the world’s number one social media fanbase.

According to fan science company Starcount, England has a ‘starscore’ of 334, 017; derived from aggregating social media data from the world’s top social media platforms, before a ‘smart formula’ is applied, reflecting the scale and reach of the various networks.

England has a daily average of 17,729 retweets on Twitter as well as 57,661,191 views of YouTube videos, helping take the team to the top spot.

In second place is Brazil, with a starscore of 326,023, followed by USA (305,714), Germany (304,111) and France (302,182).

Drew Thomson, group CEO of Starcount, said: “The World Cup is a highlight for any football fan, and supporters in the stands and back home will be vying for supremacy alongside the teams on the pitch.

“What this analysis shows is that England’s fanbase is truly global, with over two million followers on Sina Weibo, China’s leading social network, in addition to many millions on more familiar networks across the world.

“This will be the first social World Cup, offering the most detailed picture of the digital relationship between teams and their fans. England are heading to Brazil with the world’s strongest fanbase behind them.”

Starcount aggregates engagement of 1.7 billion people’s social media activity across the 12 biggest social media networks.

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