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Holiday DMP Florida

Cosmos Holidays positions Florida as a destination for ‘big kids and the little ones too’ in new campaign


By Ishbel Macleod | PR and social media consultant

June 12, 2014 | 2 min read

Cosmos Holidays is looking to promote Florida as the ultimate holiday destination in a new campaign by WDMP, suggesting it is the place for ‘big kids and the little ones too’.

Spanning direct mail and social media, the campaign looks to show the appeal of Florida as a destination with something to offer for everyone.

Sinead Archer, CRM manager at Cosmos Holidays, commented: “This campaign is about increasing awareness of Florida’s easy accessibility as well as the appeal it holds for the whole family. Using social channels to enhance the campaign is a key element and will also help create those feelings of nostalgia and anticipation around family holidays, while driving engagement and share-ability.”

A competition on Facebook offers prospects the chance to win a family trip to Florida, by encouraging families to dig out old, memorable photos from family holidays or days out and recreate them today. Both photos are then uploaded to Cosmos’ Florida Facebook page and the photo with the most likes will win the holiday.

Craig Wheeler, MD of WDMP explained: “Adding a social or digital element to DM campaigns helps to extend reach and continues engagement with those prospects that don’t buy straight away.

“Recreating your iconic family photos adds a brilliant fun aspect to the Cosmos campaign that the whole family, across all generations, can take part in.”

Twitter will be used to create awareness of the competition and help kick-start activity around the Florida campaign.

Holiday DMP Florida

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At WPMD we understand the power and great extent of consumer curiousity, with this knowledge we turn it into a lasting profitable relationship with your brand.The yearning of consumers to know more and be more involved with society is clear via the unstoppable rise of social media and the digital storm.

We aim to take this power and use it to direct consumers towards your brand to change its fortune,

We follow and measure this curiosity using social listening and other analytic tools. This helps capture the killer insight that will spark great ideas that transforms curiosity into action at every point in the consumer journey.

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