Videology has appointed Rich Astley as UK managing director to assist growth in EMEA.
Astley was previously based in New York as Videology’s SVP of product and in the new role will be responsible for driving business development and strengthening the company’s UK presence. He will also take a seat on the IAB board.
Anne de Kerckhove, managing director EMEA, said: “With television and video rapidly converging, there was a need for a new role specifically focused on further strengthening our momentum in the UK at this critical time in our company’s growth.
“Rich’s deep understanding of both clients and markets, as well as his global product leadership, offers the perfect balance for driving the kind of innovation that will take our market to the next level.”
Astley said it as a “great time” to be coming to London.
Recent research from Videology revealed that video advertisers are buying in a TV-like way and looking for the same guarantees for spend.