The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 11, 2014 | 1 min read

Having arrived at the Mecca of this year's World Cup, you'd think our little footballers would be content to find a comfy spot and wait for the action to unfold. But wait: a similar wandering group - from Italy - appear and challenge them to a game in which balls and bonces are interchangeable, so to speak.

It's all to mark England's first game and a sense of good-natured competitiveness is nicely captured here. Expect something else altogether on Saturday.

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BBC Fifa World Cup

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