Wilkinson Sword has brought its ‘Dad-ications’ Father’s Day campaign to social media after launching a pop-up video hub in the heart of London’s Southbank.
At the end of May Wilkinson Sword invited passers-by to pledge their very own ‘Dad-ication’ in the photo booth and rewarded participants with an engraved Wilkinson Sword Hydro 5.
Now those unable to make it down to the hub can make their own ‘Dad-ication’ via Facebook or Twitter using the hashtag #Dadication, for the chance to win one of 30,000 personalised razors.
In addition to the pop up and social activity, Wilkinson Sword has also commissioned its own ‘Dad-ications’ survey to uncover how the nation interacts with their fathers.
The results showed nearly half (49 per cent) greeted their dad verbally and less than a third (28 per cent) give their dad hugs.