Socialbakers acquires EdgeRank Checker as company looks to cement its US footprint

Socialbakers, the social analytics company, has acquired EdgeRank Checker, a provider of social analytics for Facebook’s News Feed.

Socialbakers will be absorbing EdgeRank Checker’s entire client portfolio as part of the acquisition, which sees the client base of the company grow by about 30 per cent.

“The acquisition of EdgeRank Checker reinforces our position as the global standard for social media measurement and optimisation, as well as our vision of providing smarter social analytics to brands,” said Jan Rezab, CEO of Socialbakers. “Socialbakers is focused on two missions right now, cementing our US footprint and providing brands with entirely new levels of social media insight. Acquiring EdgeRank Checker allows us to do this in one stroke.”

EdgeRank Checker measures content performance over time, industry and location.

EdgeRank Checker will continue to be offered as a self-serve product.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.