Pizza Express, Waterstones and Marks & Spencer on board for new betting app

Pizza Express, Waterstones and Marks & Spencer are just some of the brands on board a new football prediction-based app, Sporting Mouth, which enables users to predict the outcomes of matches against friends they are connected to by mobile, email or social networks.

Created by ex-Ogilvy directors John Owrid and Phil Harvey, Sporting Mouth also enables users to create their own wagers for bets other than money.

Stakes such as beer, coffee or food can be placed in the app against bets, along discount vouchers which are being offered by Pizza Express, Waterstones, Marks & Spencer, Kitbag and Caffe Nero.

The app, crowd-funded via CrowdCube, is initially focussed on football but will be extended to include other sports.

Phil Harvey, CEO of Sporting Mouth commented: “Sporting Mouth is deliberately different from other games and apps out there for three main reasons. It makes winning more memorable. Secondly, the physical manifestation of a prize is more rewarding. And it helps build social connections and amplifies players social status. We’re delighted to be launching this game in time for the World Cup and look forward to all the highs and lows the tournament will bring to fans across the globe.”

Sporting Mouth has also created a partnership with Microsoft and Lumia which see the creation of the first “social shootout” - a live global prediction leaderboard running on the Nokia Lumia Facebook page throughout the tournament, with prizes for the most winners on the app.

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